ç´™çš„æ„Ÿæ€§ç ”ç©¶ - 以文化用紙為例 / Kansei Study on Paper-Taking Writing and Printing Paper as Examples

摘要

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Paper is commonly used in our daily life. It plays important roles in many aspects of life. However, there are only a few studies related to paper. Hence, this study tried to construct the perceptual images of writing and printing paper. As there are numerous categories of paper, this study limited the scope to the most frequently used kinds of paper for printing industry. This study adopted Kansei Engineering method to explore the relationships between paper and the people’s emotion. Three Kansei words and 24 paper samples were used in the experiment. 30 participants were asked to measure the intensity level of feeling for sense of touch, sense of sight and sense of touch & sight toward the 3 Kansei words against each sample during the experiments. The results of this study, hopefully, can serve as references to the paper industry and printing industry, as well as books designers.