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摘要
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Imagination plays a key role in various domains in helping to create innovative ideas, drawings, poems, movies, products...etc. In both visual and product design domains, the personal characteristics of imagination are crucial abilities for conceiving novel ideas during design processes. This study focuses on personal characteristic differences and similarities between visual and product design designers for triggering imagination during four design stages. Using the semantic differential (SD) method, this study conducted a questionnaire with 10-paired personal characteristics, and analyzed several identical and different characteristics of visual and product designers in the process of product design. In sum, the similarities and differentials of personal characteristics between visual and product designers within 4 product design stages are concluded at the end of this paper.Â
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