氣味與具象產å“之情緒作用的èªçŸ¥æŽ¢è¨Ž / The Study of Emotion between Scents and Representational Character of Product Design

丘增平 Tseng-Ping Chiu, 何俊亨 Chun-Heng Ho

摘要


éŽåŽ»ç ”究指出ä¸åŒæ„Ÿå®˜ä¹‹ä¸­,氣味是創造與影響情感的é‡è¦å› ç´ ã€‚雖然氣味在情 æ„Ÿã€å¸‚場行銷ã€å“牌記憶ã€æ¶ˆè²»è€…行為等領域皆有完整的定義與證據來顯示其 é‡è¦æ€§,但在產å“設計與感性工學的範疇裡,鮮少有人探討氣味與使用者在產å“è©• 價åŠæƒ…ç·’å應的關è¯æ€§,故本研究將以「愉悅ã€ã€ã€Œæ¿€ç™¼ã€ã€ã€Œæ”¯é…ã€ä¸‰å€‹æƒ…緒構 é¢ä¹‹é‡è¡¨(PAD 情緒é‡è¡¨),é‡å°ç”¢å“æ„象與氣味情緒進行評é‡,以期掌æ¡å…©è€…çš„ 交互關è¯ã€‚

本研究分兩階段來進行實驗,第一階段探討å—測者的「單一感性ã€èˆ‡ã€Œæƒ…緒作用〠之關è¯æ€§,並利用 PAD 情緒é‡è¡¨,來分æžå—測者å°æ–¼ç”¢å“的特徵屬性(視覺)和氣 味的特徵屬性(嗅覺)與情緒三構é¢çš„é—œè¯æ€§,並利用 One-way ANOVA ä¾†æ‰¾å‡ºå° æ°£å‘³æœ‰é¡¯è‘—æƒ…ç·’å·®ç•°çš„ç”¢å“樣本;第二階段實驗利用å‰éšŽæ®µå¾—到的代表性產å“åŠæ°£ 味,利用實體產å“樣本與氣味的組åˆæ§‹æˆå¯¦é©—組與å°ç…§çµ„,é€éŽ PAD 情緒é‡è¡¨è©•é‡ 與 Two-way ANOVA 分æžå¯¦é©—數據。期望探討出產å“æ„象與產å“附加氣味å°ä½¿ç”¨è€… 情緒作用之關è¯æ€§ã€‚

研究çµæžœç™¼ç¾,(1) 視覺方é¢:具象產å“與正å‘情緒å應兩者呈ç¾é«˜åº¦æ­£ç›¸é—œã€‚(2) å—… 覺方é¢:æ°£å‘³èˆ‡æƒ…ç·’ä¸‰æ§‹é¢ (PAD) 兩者呈ç¾é€£å‹•é—œä¿‚,代表氣味特性與情緒å應具 高度關è¯æ€§ã€‚ (3) 視嗅覺方é¢:具象產å“會因為產å“æ„象與氣味åˆé©åº¦èˆ‡å¦,è€Œé€ æˆ æƒ…ç·’ä¸Šçš„è½å·®,並根據氣味特質的影響,產生情緒三構é¢ä¹‹ä¸²é€£,其中愉悅度與支 é…度由視嗅覺主導,激發度則是由嗅覺所主導。此外,éžå…·è±¡ç”¢å“加上åˆé©çš„氣味 皆會產生正å‘情緒å應,但此å應較無情緒三構é¢ä¹‹ä¸²é€£,代表嗅覺å°è¦–覺感官刺 激較低之產å“,會輔助與æå‡å—測者正å‘的情緒å應。根據研究æˆæžœ,能更加瞭解 產å“氣味與產å“æ„象在情緒作用上的影響,以æ供跨感官情緒作用研究的基礎,åŒ æ™‚,並å¯æ供給設計師,åšç‚ºé–‹ç™¼å—…覺感官的產å“設計之åƒè€ƒæº–則。 

 

Researchers found scent is an important factor that can create and affect human emotions. However, only few studies focus on the effect of applying scent to products in Industrial Design or KANSEI Engineering. Hence, this study uses Pleasure-Arousal-Dominance (PAD) Emotion Scales to investigate the correlation between product image (visual sense) and scent (olfactory sense). There are two stages of experiment in this research. The first stage focuses on how visual and olfactory sense are correlated with emotion separately. In the second stage, we apply the distinct scent samples to those distinct products found in the previous stage to discuss the multi-sense KANSEI values of the products. The results show (1) Visual sense: there are highly positive correlations between product character and users’ emotion. (2) Olfactory sense: the scents’ characteristics correlate deeply with users’ emotion state. (3) Multi-senses: the ratings of products with vivid characters are influenced by congruent odors, while adding appropriate scents to products without vivid characters would mostly cause positive emotional responses. 

 


關鍵詞


嗅覺; 產品意象; 情緒作用; 產品設計; 感性

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