視覺與觸覺æ„象評估差異之探討 / The Difference of Image Evaluation between Visual and Tactile Sensation

摘要

ä¸åŒçš„感官在與產å“的互動上å„有優勢與差異，其中尤以視覺與觸覺的功用與角色越來越å—到é‡è¦–。因此，視ã€è§¸è¦ºå„自在æ„象判斷上有什麼作用與影響，值得深入瞭解。本研究é‡å°æ­¤è­°é¡Œä»¥åŒä¸€çµ„è©•ä¼°é‡å°ºçš„æ„象詞彙，進行視覺與觸覺æ„象的語æ„差異（semantic differential）評估，以此探討兩種感官在å°æ‡‰æ„象上的關連性。本研究以兩個階段進行調查，首先實行11ä½è¨­è¨ˆå°ˆå®¶çš„深入訪談，è¦æ±‚其列舉與說明顯著之設計風格åŠå…¶ä»£è¡¨æ€§ç”¢å“，以ç²å¾—視覺ã€è§¸è¦ºçš„刺激樣本以åŠè©•ä¼°ç”¨çš„æ„象é‡å°ºã€‚其中整ç†å‡ºå…·ä»£è¡¨æ€§çš„當代設計作å“å…±35項，作為視覺評估的樣本；37項具有ä¸åŒç‰©ç†ç‰¹å¾µçš„æ料，åšç‚ºè§¸è¦ºæ質樣本；總çµå‡ºè¦–覺ã€è§¸è¦ºèˆ‡å¿ƒç†ä¸‰å€‹å‘度，共21å°çš„å°ç«‹å½¢å®¹è©žå°ä½œç‚ºè©•ä¼°é‡å°ºçš„æ„象詞彙。第二階段，請 30ä½å—測者é‡å°ä¸Šè¿°åˆºæ¿€åœ¨21組æ„象詞彙的感å—，進行七點é‡è¡¨çš„語æ„差異評估。é‡å°èªžæ„差異評估çµæžœï¼Œæœ¬ç ”究分別進行視覺åŠè§¸è¦ºæ„象評估的因å­åˆ†æžï¼Œä»¥ç²å¾—兩種感官感覺的因å­æž¶æ§‹ã€‚çµæžœé¡¯ç¤ºï¼Œè¦–覺與觸覺æ„象評估都å„å¯ç²å¾—四個因å­ï¼Œé€²ä¸€æ­¥æ¯”較兩因å­åˆ†æžçµæžœçš„å› å­æ§‹æˆï¼Œä¹Ÿç™¼ç¾å…©ç¨®æ„Ÿå®˜ä¹‹é–“的評估有明顯的一致性。接著，由兩因å­æ§‹æˆçš„相關性矩陣，研究則歸çµå‡ºè¦–覺與觸覺在å„æ„象詞彙間的關è¯æ€§èˆ‡å·®ç•°æ€§ã€‚本研究的çµæžœåœ¨è¨­è¨ˆå¯¦å‹™æ‡‰ç”¨ä¸Šï¼Œå¯ä»¥ä½œç‚ºè¨­è¨ˆå¸«åœ¨è¨­è¨ˆç”¢å“以傳é”視覺與觸覺æ„象的åƒè€ƒã€‚在研究上，å¯ä»¥åšç‚ºæœªä¾†åœ¨æ„Ÿå®˜æ„象的研究的åƒè€ƒä¾æ“šï¼Œç‰¹åˆ¥æ˜¯è¯è¦ºæ–¹é¢çš„研究。

 

Every human sense has its own specialty and advantages in human-product interaction, especially tactile and vision play a very important role in this situation. Therefore, it is worth to know that the role and impact of human sense of vision and tactile when judging an image of product. In this 2-stage study we compared visual and tactile images with the same set of image scales to reveal the correlations and distinctiveness of these two primary modalities in judging product images. In the first stage of the study, we conducted interview on 11 design experts by asking them to descript and list the notably contemporary design styles and their representative products. From this interview we summarized 35 products of varied styles as visual stimulus and 37 materials as tactile stimulus for further semantic differential evaluation of image. We also concluded a set of 21 opposite adjective pairs as image vocabularies for the evaluation. In the second stage, 30 subjects were recruited to give a 7-point semantic differential evaluation on the images the 35 visual and 37 tactile stimuli by using the scale of the 21 image vocabularies. Through factor analysis, we found that four factors could be extracted from the 21 image vocabularies for both of the two modalities. Further comparing the composition of resulted factors of these two evaluations, this study found there was obvious consistency between the two senses on images assessment. Then, through the concluded corresponding matrix of visual and tactile factors, we identified the association and difference between visual and tactile evaluations on images. The results of this study can help designer to design products with appropriate sensory images, while it can also help researchers to further understand the synesthesia between tactile and vision and to treat it as a useful reference for relative studies