網站設計因素之多模情緒關係模å¼ç ”究 / Apply multimode affective analysis to website design

蔡子瑋 Tzu-wei Tsai, 陳吉華 Chi-Hua Chen

摘要


近幾年來，情緒因素的考é‡è¢«è¦–為é‡è¦çš„設計因素之一，情緒在使用者與資訊科技之間，扮演一個é‡è¦çš„角色，若能以çµåˆä½¿ç”¨è€…主觀性評價，åŠå®¢è§€é‡æ¸¬æ–¹å¼çš„比較，將有助於了解情緒å應與設計因素之間的關係研究。本研究以實證方å¼ï¼Œé‡æ¸¬è‡‰éƒ¨ã€è…¦æ³¢åŠå¿ƒç†æƒ…ç·’çš„å應，探討網站設計因素å°ä½¿ç”¨è€…身體ã€ç”Ÿç†åŠå¿ƒç†å應的多模情緒的影響。首先é€éŽæ–‡ç»æ­¸ç´åŠå°ˆå®¶ç„¦é»žå°çµ„討論商業網站的é‡è¦è¨­è¨ˆå› ç´ ï¼ŒæŽ¥è‘—進行情緒實驗，é‡æ¸¬å—測者腦波åŠè‡‰éƒ¨çš„情緒資料，並施以SAM心ç†è©•ä¼°å•å·ï¼Œä»¥å¤šè®Šé‡åˆ†æžåŠæ•¸é‡åŒ–Ié¡žåŠç›¸é—œç­‰çµ±è¨ˆæ–¹æ³•ï¼Œåˆ†æžç¶²ç«™è¨­è¨ˆå› ç´ åœ¨è…¦æ³¢ã€è‡‰éƒ¨åŠå¿ƒç†æƒ…緒的影響程度，比較相互之間的差異，並綜åˆåˆ†æžçµæžœï¼Œå»ºç«‹å•†æ¥­ç¶²ç«™å¤šæ¨¡æƒ…ç·’çš„é‹ç®—模å¼ï¼Œæ供網站設計推薦系統åŠç ”究åƒè€ƒã€‚

 

Many online systems lack the ability of understanding and responding to the user’s emotions. People often get frustrated with the machines for their inability to deal with emotions (Vicente and Pain, 2002; Shneiderman and Plaisant, 2005). With the development of affective computing technology, the researchers in interdisciplinary research could practically develop the emotive interface according to the methodology and the theoretical model, conceptual model and operation-computing model. The aims of the study is applying multi-emotion analysis (EEG, face emotion and kansei appraisal) to explore the emotional relationship with website design factors. The first step is to explore website design factors by group discussion and investigation. Second, to execute an experiment to collect the participants’ emotion data including brainwave data, facial expression, and psychological emotion responds to websites. Then, one-way ANOVA and Quantification Theory Type I are applied to statistically analyze these emotion data. The results yield that the interface with situated color arouses significant effects on users’ psychological emotion and facial expression. However, the neutral color results meditation effects on users’ brainwave responds. The predictable results yield the methodology of multi-emotion appraisal for website design factors for interface researchers and designers.


關鍵詞


多模式情緒分析;腦電波;人臉情緒;感性工學;網站設計

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