瞳孔變化é‡ç”¨æ–¼æ±½è»Šåœ–片引發情緒å應之評鑑 / Pupillary variation to emotional response evoked by car images

盧彥年 Yen-Nien Lu, 何俊亨 Chun-Heng Ho, 許瑋芸 Wei-Yun Hsu

摘要


傳統感性工學研究多是以å•å·æ“·å–轉化人們的感å—，相較於å•å·æ‰€å¾—到的心ç†ä¸»è§€è³‡æ–™ï¼Œç”Ÿç†æ•¸å€¼é‡æ¸¬å‰‡æ˜¯é‡å°å—測者的感知å應，在å—試者沒有察覺的情形下åšè¨˜éŒ„，也較難以刻æ„控制。本研究使用監測瞳孔尺寸來åšç‚ºäººå€‘å°æ–¼åˆºæ¿€ç‰©çš„生ç†å應值，並輔以å•å·è©•é‡çš„æ–¹å¼ï¼Œé‡å°30張汽車圖片進行實驗。

çµæžœé¡¯ç¤ºï¼Œäººå€‘觀看三類(æ­£å‘ã€ä¸­æ€§ã€è² å‘情緒)汽車圖片時，在觀看引發負å‘情緒圖片時，瞳孔變化é‡å¤§æ–¼è§€çœ‹æ­£å‘與中性的的圖片，而觀看正å‘與中性的圖片時瞳孔變化é‡æ²’有顯著性的差異。也就是說，汽車能引發出人們極端負å‘的情緒。但å°æ–¼æ±½è»Šçš„ä¸æ»¿æœ‰å¯èƒ½æœƒè¢«åŠ ä»¥æ”¾å¤§ï¼Œå°Žè‡´äººå€‘å°æ–¼æ­£å‘刺激物主觀評價得分沒有ç²å¾—高分，瞳孔變化é‡äº¦å‘ˆç¾è¼ƒå°çš„變化é‡ã€‚根據生ç†èˆ‡å¿ƒç†çš„評價，çµæžœæ”¯æŒå—測者瞳孔變化與主觀評價之間有所關è¯ï¼Œä¸”æŸäº›ç”¢å“å¯ä»¥å¼•ç™¼æ¥µç«¯è² å€¼ã€‚

 

Most traditional Kansei Engineering evaluations rely on questionnaires to convert user subjective opinion to objective data. User perception is highly correlated with emotion and sensitive. People cannot easily control their physiological signals voluntarily. Therefore, this study explores the relationship between pupil size and user subjective opinion using thirty vehicle images as stimuli. The stimuli are composed of positive, negative, and neutral images.

The results indicated that the measurement of pupil size couldn’t distinguish between positive and neutral emotional responses. Negative emotional responses to products were reflected stronger than the other emotional responses. On the other hand, the vehicle images can evoke extreme negative emotion. As well as if people have bad feeling about the image, the feeling will be magnified. Due to the subjective evaluation score of positive stimuli get a lower score and pupillary variations also showed a small pupillary variation. The data provide support the pupil’s response and subjective judgment during affective picture viewing have relationship.


關鍵詞


瞳孔尺寸; 感性工學; 情緒質性; 汽車

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