汽車內è£è¨­è¨ˆä¹‹è¦–覺感性評價åŠçŸ¥è¦ºåƒ¹å€¼æŽ¢è¨Ž/An Investigation on the Automotive Interio with the Kansei Evaluation and Perceived Value Dimensions

梁靜謙 Ching-Chien Liang, 李雅雪 Ya-Hsueh Lee, 何俊亨 Chun-Heng Ho, 陳國祥 Kuo-Hsiang Chen

摘要


摘è¦

本研究以感性工學方法，探討汽車內è£è¨­è¨ˆå½±éŸ¿é§•é§›è€…之æ„象感å—，共分æˆã€Œæ„Ÿæ€§è©•åƒ¹ã€èˆ‡ã€ŒçŸ¥è¦ºåƒ¹å€¼è©•åƒ¹ã€äºŒå€‹å¯¦é©—。實驗一為「感性評價ã€ï¼Œé‚€è«‹30ä½å—測者，é‡å°8個感性語彙進行評é‡ï¼Œä¸¦ä»¥æ•¸é‡åŒ–I類方法統計出å„個元素權é‡ï¼Œçµæžœé¡¯ç¤ºåœ¨ã€Œè±ªè¯çš„ã€ã€ã€Œæœ‰è¶£çš„ã€ã€ã€Œæ´»æ½‘çš„ã€ã€ã€Œå‹•æ„Ÿçš„ã€ã€ã€Œç²¾æº–çš„ã€ã€ã€Œç§‘技的ã€æ„Ÿå—上，皆是以「中控å°é€ åž‹ã€å相關係數最高，類目得點為「觸控å¼èž¢å¹•ã€ï¼›ã€Œæ™‚å°šçš„ã€æ„Ÿå—以「冷氣出風å£é¡è‰²ã€å相關係數最高，類目得點為「銀框+銀扇葉ã€ï¼›ã€Œä¼‘é–’çš„ã€æ„Ÿå—，å相關係數最高為「中控å°èˆ‡é£¾æ¿æ­é…æ質ã€ï¼Œé¡žç›®å¾—點為「塑料+仿木_柚木ã€ã€‚實驗二為「知覺價值評價ã€ï¼Œé‚€è«‹60ä½å—測者，訪談並評é‡å½±éŸ¿å››å€‹çŸ¥è¦ºåƒ¹å€¼æ§‹é¢çš„程度，並以因素分æžæ–¹æ³•èƒå–出ä¹å€‹å› ç´ ï¼Œå…¶ä¸­ã€Œç§‘技的ã€å’Œã€Œè±ªè¯çš„ã€ã€ã€Œæ´»æ½‘çš„ã€å’Œã€Œä¼‘é–’çš„ã€æ„Ÿå—，å„有四個因素相åŒï¼Œé¡¯ç¤ºå°å…§è£è¨­è¨ˆæ„Ÿå—上的相åŒæ€§ã€‚本研究最終æˆæžœï¼Œç¶œåˆæŽ¢è¨Žåœ¨æ±½è»Šå…§è£ä¸Šï¼Œå½±éŸ¿é§•é§›è€…æ„象感å—的設計因素，期能æ供相關領域設計師，使汽車內è£è¨­è¨ˆæ›´ç¬¦åˆä½¿ç”¨è€…期待。

 

 

Abstract

This study applied Kansei engineering to explore how car interior design affects drivers’ image perception. Two experiments were conducted to individually evaluate Kansei and perceived values. In Kansei evaluation, we recruited 30 participants to assess eight Kansei words and employed Quantification Theory Type I to obtain the weight of each design element. According to the results, the perceptions of “luxurious,†“interesting,†“lively,†“dynamic,†“precise,†and “technological†exhibited the highest partial correlation coefficients for “center console design,†with the category of “touchscreen†receiving the highest score; “stylish†had the highest partial correlation coefficient for “color of the air vent,†and the category of “silver frame + silver blades†obtained the highest score; and “leisure†demonstrated the highest partial correlation coefficient for “material of the center console and panel,†with the category of “plastic + imitation wood—teak†receiving the highest score. In the evaluation of perceived value, 60 participants were recruited and interviewed to measure the effects of design elements on the four dimensions of perceived value. Factor analysis was performed to extract nine factors. The outcomes show that the combination of “technological†and “luxurious†and that of “lively†and “leisure†both contained four factors, indicating commonalities in how the participants perceived interior design. Overall, the results of this study identified the car interior design elements that affect the image perception of drivers, providing a reference for designers in related fields to design car interiors that fulfil user expectations.

 


關鍵詞


感性工學;汽車內裝;知覺價值

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參考文獻


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