應用Kanoå“è³ªæ¨¡å¼æŽ¢è¨Žä½¿ç”¨è€…çŸ­è¦–é »é«”é©—é­…åŠ›å±¬æ€§â€”â€”ä»¥æŠ–éŸ³ç‚ºä¾‹/Applying Kano Model to explore the attractive Attributes of users' experience of short Video – A Case Study of Tik Tok APP

冯裕良 FENG YULIANG, 陳俊智 Chun-chin Chen, 吳淑明 Shu-Ming Wu

摘要


      ç›®å‰å…¨ä¸–界抖音使用者已超éŽ15億,一日中活èºä½¿ç”¨è€…é‡é”3.2億,形æˆä¸€è‚¡æŠ–éŸ³ç†±é¢¨æ½®ã€‚æœ¬ç ”ç©¶åˆ©ç”¨è©•åƒ¹æ§‹é€ æ³•æŽ¢è¨Žä½¿ç”¨è€…å°æ–¼æŠ–音短視頻的魅力體驗感å—ã€‚åŒæ™‚引入Kanoå“質模å¼ï¼ŒæŽ¢è¨Žä½¿ç”¨è€…å°çŸ­å½±éŸ³ä¸åŒå“質需求與差異。é€éŽå°å°ˆå®¶èˆ‡è³‡æ·±ä½¿ç”¨è€…的訪談,設計體驗å•å·é€²è¡Œç›¸é—œæ•¸æ“šæ”¶é›†ã€‚é€šéŽèª¿æŸ¥å¯¦æ–½ï¼Œé¦–å…ˆè—‰ç”±å› ç´ åˆ†æžæ­¸ç´å‡ºæŠ–音使用者體驗因素:情感性ã€äº’動性ã€ä½¿ç”¨æ€§ä¸‰å¤§æ§‹é¢ã€‚其次,應用Kano二維å“è³ªå›žæ­¸åˆ†æžæ³•,å°20個體驗項目歸類為ä¸åŒçš„å“質類型:魅力的å“質ã€ä¸€å…ƒçš„å“質ã€ç„¡å·®åˆ¥çš„å“質。三種å“質說明使用者å°çŸ­å½±éŸ³é«”é©—å“質與喜好度之間,存在ä¸åŒç·šæ€§èˆ‡éžç·šæ€§é—œä¿‚ã€‚é‡æ¸…使用者å°çŸ­å½±éŸ³çš„體驗å“質的ä¸åŒéœ€æ±‚ï¼Œèªæ¸…影響使用者喜好度之因素,已為未來的短影音APP,改善設計並æä¾›åƒè€ƒåƒ¹å€¼ï¼Œå¾žè€Œå”助設計者有效æå‡ä½¿ç”¨è€…喜好度。

 

At present, there are more than 1.5 billion users of vibrato in the world, and 320 million active users in a day, forming a wave of Tik tok .This study uses the EGM to explore the charm experience of users on short-trembling short videos .Kano quality mode was introduced to explore the user's different quality needs and differences of short video. Through interviews with experts and experienced users, design experience questionnaires to collect relevant data.Firstly, the factors of vibrato user experience are summarized through factor analysis: emotion, interaction and usability. Secondly, by applying the Kano two-dimensional quality regression analysis method, the 20 experience items are classified into different quality types: attractive quality, unitary quality, and indiscriminate quality.The three qualities indicate that the user has different linear and non-linear relationships between the quality and preference of the short video experience. Clarify the different needs of users for the quality of short video audio experience, recognize the factors that affect user preferences, and have improved the design and provided reference values for future short video audio apps to help designers effectively improve user preferences.


 


關鍵詞


短影音、評價構造法、Kano模式、使用者體驗、愉悅、Tik tok

全文:

2019_1-2_PDF

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