應用Kanoå“è³ªæ¨¡å¼æŽ¢è¨Žä½¿ç”¨è€…çŸè¦–é »é«”é©—é…力屬性——以抖音為例/Applying Kano Model to explore the attractive Attributes of users' experience of short Video – A Case Study of Tik Tok APP
摘要
   目å‰å…¨ä¸–界抖音使用者已超éŽ15å„„ï¼Œä¸€æ—¥ä¸æ´»èºä½¿ç”¨è€…é‡é”3.2億,形æˆä¸€è‚¡æŠ–éŸ³ç†±é¢¨æ½®ã€‚æœ¬ç ”ç©¶åˆ©ç”¨è©•åƒ¹æ§‹é€ æ³•æŽ¢è¨Žä½¿ç”¨è€…å°æ–¼æŠ–音çŸè¦–é »çš„é…力體驗感å—ã€‚åŒæ™‚引入Kanoå“質模å¼ï¼ŒæŽ¢è¨Žä½¿ç”¨è€…å°çŸå½±éŸ³ä¸åŒå“質需求與差異。é€éŽå°å°ˆå®¶èˆ‡è³‡æ·±ä½¿ç”¨è€…的訪談,è¨è¨ˆé«”é©—å•å·é€²è¡Œç›¸é—œæ•¸æ“šæ”¶é›†ã€‚é€šéŽèª¿æŸ¥å¯¦æ–½ï¼Œé¦–å…ˆè—‰ç”±å› ç´ åˆ†æžæ¸ç´å‡ºæŠ–éŸ³ä½¿ç”¨è€…é«”é©—å› ç´ ï¼šæƒ…æ„Ÿæ€§ã€äº’動性ã€ä½¿ç”¨æ€§ä¸‰å¤§æ§‹é¢ã€‚其次,應用Kano二ç¶å“質回æ¸åˆ†æžæ³•,å°20å€‹é«”é©—é …ç›®æ¸é¡žç‚ºä¸åŒçš„å“質類型:é…力的å“質ã€ä¸€å…ƒçš„å“質ã€ç„¡å·®åˆ¥çš„å“質。三種å“質說明使用者å°çŸå½±éŸ³é«”é©—å“質與喜好度之間,å˜åœ¨ä¸åŒç·šæ€§èˆ‡éžç·šæ€§é—œä¿‚ã€‚é‡æ¸…使用者å°çŸå½±éŸ³çš„體驗å“質的ä¸åŒéœ€æ±‚ï¼Œèªæ¸…å½±éŸ¿ä½¿ç”¨è€…å–œå¥½åº¦ä¹‹å› ç´ ï¼Œå·²ç‚ºæœªä¾†çš„çŸå½±éŸ³APP,改善è¨è¨ˆä¸¦æä¾›åƒè€ƒåƒ¹å€¼ï¼Œå¾žè€Œå”助è¨è¨ˆè€…有效æå‡ä½¿ç”¨è€…喜好度。
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At present, there are more than 1.5 billion users of vibrato in the world, and 320 million active users in a day, forming a wave of Tik tok .This study uses the EGM to explore the charm experience of users on short-trembling short videos .Kano quality mode was introduced to explore the user's different quality needs and differences of short video. Through interviews with experts and experienced users, design experience questionnaires to collect relevant data.Firstly, the factors of vibrato user experience are summarized through factor analysis: emotion, interaction and usability. Secondly, by applying the Kano two-dimensional quality regression analysis method, the 20 experience items are classified into different quality types: attractive quality, unitary quality, and indiscriminate quality.The three qualities indicate that the user has different linear and non-linear relationships between the quality and preference of the short video experience. Clarify the different needs of users for the quality of short video audio experience, recognize the factors that affect user preferences, and have improved the design and provided reference values for future short video audio apps to help designers effectively improve user preferences.
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