創æ„生活產業感性場域與感質商å“之體驗ï¼ï¼The One å—園之個案研究 / Experiencing Kansei Space and Qualia Product in Creative Life Industries -- A Case Study of the One Nanyuan Land of Retreat and Wellness

張淑華 Shu-Hua Chang, 林榮泰 Rungtai Lin

摘要


創æ„生活產業指以創æ„æ•´åˆç”Ÿæ´»ç”¢æ¥­çš„「核心知識ã€ï¼Œæ供「深度體驗ã€èˆ‡ã€Œé«˜ 質美感ã€çš„產業。深度體驗包括æœå‹™èˆ‡æ´»å‹•çš„創æ„;高質美感包括場域與產å“的創æ„。é¢è‡¨é«”驗經濟趨勢，創æ„生活產業如何é‹ç”¨ã€Œé«”é©— (experience)ã€ï¼Œå‰µé€ ç¶“濟效益åŠæ·±è€•æ–‡åŒ–價值，值得深入探討。本文以高質美感為主，進行 The One å—園個案研究，探討如何以體驗歷程，體驗策略，é€éŽæ„Ÿæ€§å ´åŸŸèˆ‡æ„Ÿè³ªç”¢å“，塑造åŠæ·±æ¤é¡§å®¢çš„感動。研究çµæžœç™¼ç¾ï¼š1. 以生活風格主張，展開體驗設計策略。2. 定調主軸性åŠæ¬¡è¦æ€§çš„體驗設計。3. 體驗歷程線索之設計，æ€è€ƒæ¶ˆè²»é«”驗訴求的é‡è¦ç·šç´¢èˆ‡é«”驗方法。4. 設計高峰點體驗，加深顧客èžå…¥æƒ…境。5. 發展æœå‹™ç³»çµ±ç®¡ç†ï¼Œç•Œå®šé—œéµæœå‹™è¨­è¨ˆèˆ‡ç„¡æŽ¥ç¸«æœå‹™ç®¡ç†ã€‚後續研究，建議å¯å°‡ç ”究çµæžœï¼Œç¶œæ•´æ出之體驗設計策略作法ã€æ­·ç¨‹ç·šç´¢ã€é«”驗訴求等體驗發展架構，轉化為調查顧客體驗後分 æžçš„åƒè€ƒè¦ç´ ã€‚ 



Creative Life Industry, which integrate experiences of liveihood industries and local culture, plays an important role in guiding enterprises to apply the concepts of the experience economy. The "deeply experience" and "highly aesthetic feeling" are two important dimensions for designing customer experience for the Creative life industry. The one's Land of retreat and wellness was taken as an example to verify the "highly aesthetic feeling" experience model. This study found the followings: (1) Using the entrepreneur's lifestyle, applying to experience design strategy. (2) Using primary and secondary strategy for experience design. (3) Developing experiential goal, experiential clues and methods. (4) Designing the peaks of experiences, immersing visitors in activities. (5) Designing the key service processes and seamless service management.


關鍵詞


創意生活產業; 感性場域; 感質商品; 體驗設計

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