倘使æ€ç¶­æ•˜äº‹æ€§è¨­è¨ˆçµæ§‹å‰µä½œç ”究以è»äº‹æ–‡å®£ç‚ºé¡Œ / “What If†Narrative Design Structure Creative Research in Military Publicity

吳迪 Di Wu, 梁桂嘉 Kuei-Chia Liang

摘要


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As time goes by, the development of structuralism has enabled myths and story texts to form relevant theories from a narrative perspective. Structuralism laid down by Claude Levi-Strauss not only affects philosophy, but also psychology, anthropology, and sociology. It also caused huge influences in literature and art. The purpose of contemporary design is to maintain human survival. In the era of information explosion, it is very important to convey effective messages and eliminate misinformation and disinformation. As a result, the author first assumed that ROC armed force have much document to transmit government orders. Second, it is assumed that they use publicity as the main carrier of information. Third, the publicity of ROC armed force has no actual innovation and breakthrough in narrative design. Through the hypothesis of “‘What If’ Narrative Design Structure in Military Publicity†as the core theory, it can convey effective information and eliminate misinformation and disinformation. The argument goal of this research is to confirm that audience can receive government’s order through the military publicity created by the form of narrative design structure. From the perspective of “narratology†focusing on conveying messages to achieve different purposes and effectiveness, the author further used narrative design to interpret the design structure and explore research that can convey messages effectively; the author analyzed military publicity as the carriers to convey ROC armed force orders, and the effectiveness of military publicity to the audience is verified from the perspective of narrative design. Through research and the “what if†perspective in “‘What If’ narrative design framework†combined with “military publicityâ€, we explore “what if†thinking creates a narrative design structure that innovate military publicity and promote the possibilities of textual information.


關鍵詞


敘事性設計; 敘事結構; 軍事文宣; 倘使思維

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