從å°å—å°åƒæ¶‰å…¥ç¨‹åº¦æŽ¢è¨Žé£Ÿå™¨å°æ–¼å‘³æ„Ÿçš„影響/A Study on the Taste Perception towards the Utensils from Tainan Local Food Involvement
摘要
å‘³è¦ºç›¸é—œç ”ç©¶è‰å¯¦,飲食éŽç¨‹ä¸æ¬¡è¦çš„æ„Ÿå®˜åˆºæ¿€,如視覺ã€å—…覺ã€è½è¦ºç”šè‡³è§¸è¦ºç‰,éƒ½æœƒç„¡æ„ è˜çš„影響食物åšèµ·ä¾†çš„味覺感å—並改變整體飲食經驗;而在講究飲食五感上更細膩體驗價值 的休閒時代,å°å—作為å°ç£é£²é£Ÿæ–‡åŒ–çš„é‡éŽ®,å…¶åƒçš„æ–‡åŒ–å«é‡ã€é«”é©—éŽç¨‹åŠæ„Ÿå®˜äº«å—,ä¹Ÿéƒ½æ›´åŠ å— åˆ°é‡è¦–。食器,作為食物最直接的背景,ç›¸é—œç ”ç©¶å·²è‰å¯¦å…¶è¦–覺刺激å°å‘³è¦ºçš„影響就算在較複雜的 çœŸå¯¦ç’°å¢ƒä¸‹ä»æ˜¯é¡¯è‘—çš„;å› æ¤æœ¬ç ”ç©¶é¸å®šä»¥é£Ÿå™¨ç‚ºåª’介,討論ä¸åŒé£Ÿå™¨ç‰¹å¾µå°æ–¼å°å—å°åƒé«˜ä½Žæ¶‰å…¥ æ—群所èªåŒä¹‹å°å—在地味覺感å—的影響,以期æå‡å°åƒæ–‡åŒ–體驗價值之åƒè€ƒã€‚é€éŽå¸‚å ´èª¿æŸ¥åˆ†é¡žé¸ å®šå…食器代表樣本,盛入å°åƒä½¿é«˜ä½Žæ¶‰å…¥æ—群分別作視覺åŠå‘³è¦ºçš„å°å—在地èªåŒæ„Ÿè©•分,進而比較 ä¸åŒé£Ÿå™¨å°å…¶å‘³è¦ºé«”驗影響的程度åŠå·®ç•°,ä¸¦ä»¥è©•åƒ¹æ§‹é€ æ³•èƒå–å„食器引發之å°å—åœ¨åœ°å‘³è¦ºä¹‹æ„Ÿå— åŠä¾†æºã€‚ç ”ç©¶çµæžœç™¼ç¾é£Ÿå™¨ç‰¹å¾µå°æ–¼é«˜ä½Žæ¶‰å…¥æ—群å°åƒåœ¨åœ°å‘³è¦ºæ„Ÿå—的體驗都有顯著的影響;å°æ–¼ 高涉入æ—群食器的視覺刺激決定了味覺感å—,味铿˜¯ç”¨ä¾†å†æ¬¡ç¢ºèªè¦–覺所誘發之在地味,å› æ¤å°å‘³ 的食器其視味覺將相輔相æˆå¸¶çµ¦é«˜æ¶‰å…¥æ—群高èªåŒæ„Ÿ;而低涉入æ—群從視覺到味覺是一連貫的體驗 éŽç¨‹,ç›¸å°æ–¼é«˜æ¶‰å…¥æ—群以味覺來驗è‰è¦–覺誘發之在地味,低涉入æ—群é€éŽå‘³è¦ºå†ä¸€æ¬¡ä¿®æ£ä¸¦é‡æ–° 建構å„食器的在地味,å› æ¤åœ¨å‘³è¦ºæ„Ÿå—階段的評價與視覺階段幾乎ä¸å˜åœ¨ç›¸é—œæ€§,而是一æŒçºŒæŽ¢ç´¢ åŠç™¼ç¾çš„éŽç¨‹ã€‚é€éŽè©•åƒ¹æ§‹é€ æ³•ä¹Ÿç™¼ç¾,高涉入æ—群的經驗來æºè¼ƒå»£æ³›è‡ªç”±ä¸”ä¸å—é™,è€Œä½Žæ¶‰å…¥æ— ç¾¤å‰‡å¤šå°ˆæ³¨æ–¼å…·é«”ä¸”ç›´æŽ¥ç‰è¼ƒç‹¹éš˜çš„連çµã€‚而兩æ—群共åŒçš„ç¾è±¡ç‚º,æ™®é常見的熟悉感是評斷å°å— 在地味覺感å—é‡è¦çš„便“šä¹‹ä¸€,這樣的食器也能帶來視味覺較一致的評價;而能誘發長期記憶的食 器,相較於其他食器更能帶來較強烈åŠé«˜è©•價的在地味覺感å—。Â
Â
Â
A Â number of studies have shown that the secondary sensory stimulation, such as sight, smell, hearing or touch, can affect the taste of food unconsciously and even change the overall dining experience. In the decade of leisure, we pay more and more attention to the experiential value of five senses when eating, and Tainan, being the center of Taiwan food culture, the cultural content, experiential process and the feeling during the diet have become even more important. The utensils are the most direct backgrounds of foods, and relative studies have proved that there was significant influence between the visual stimulation of the utensils and the taste of food even in a complex environment. Therefore, the utensils were selected as mediums to discuss that how different features of the utensils influence the taste of local flavor for the high involvements and the low involvements. It is hoped that the result of this study will enhance the experiential value of tasting local food. The result showed that the utensils had significant impact on tasting the local flavor for no matter high and low involvements. For high involvements, the visual stimulation of the utensils had already determine how the food would taste, and tasting was just to confirm the feeling which induced by sight is accurate. And for the low involvements, during the whole process from sight to taste, they kept modifying and re-constructing their feeling of Tainan local flavor through the utensils. And for all, familiarity of general common sense is one of the important bases to judge the local flavor, and the utensils which induced long-term memory can bring intensely higher evaluation of the local flavor.Â
關鍵詞
全文:
PDF參考文獻
Bailey, R. W. (2008). Human performance engineering. Miaoli city: Laurel Books. Cheskin, L. (1957). How To Predict What People Will Buy. New York: Literary Licensing.
Crompton, J. L. (1979). An assessment of the image. Journal of Travel Research, 14(4), 8-23.
Deliza, R., & MacFie, H. J. H. (1996). The generation of sensory expectation by external cues and its effect on sensory perception and hedonic ratings: A review. Journal of Sensory Studies, 11:103-128.
Dimanche, F., M, E. H., & Howard, D. R. (1991). Testing the involvement profile scale in the context of selected recreational andtouristic activities. Journal of Leisure Research, 23, 51-66.
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in Consumer Research, 17, 110-119.
Fakeye, P. C., & Crompton, J. L. (1991). Image Differences between Prospective, Frist-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16.
Gunn, C. A. (1972). Vacationscape: Designing Tourist Regions. University of Texas at Austin: Bureau of Business Research.
Harrar, V., & Spence, C. (2013). The taste of cutlery: how the taste of food is affected by the weight, size, shape, and colour of the cutlery used to eat it. Flavour, 2.
Kelly, G. A. (1955). The Psychology of Personal Constructs. New York: W.W. Norton.
Krich, J. (2009). Old Favorites - Checking out Taiwan's 'century restaurants'. The Wall Street Journal.
Laurent, G., & Kapferer, J. N. (1985). Consumer involvement profiles: A new practical approach to consumer involvement. Journal of Advertising Research, 25(6), 48-56.
Loori, J. D. (2005). The Zen of Creativity: Cultivating Your Artistic Life. New York City: Ballantine Books.
Piqueras-Fiszman, B., Giboreau, A., & Spence, C. (2013). Assessing the influence of the color of the plate on the perception of a complex food in a restaurant setting. Flavour, 2.
Piqueras-Fiszman, B., & Spence, C. (2012). The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage. Journal of Sensory Studies, 27(5), 324-331.
Schmitt, B. (1999). Experiential marketing. New York: The Free Press. Sherif, M., & Cantril, H. (1947). The Psychology of Ego-Involvement. New York: John Wiley and Sons.
Velasco, C., Jones, R., King, S., & Spence, C. (2013). Assessing the influence of the multisensory environment on the whisky drinking experience. Flavour, 2. Wansink, B., & Ittersum, K. v. (2012). Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction. Psychological Reports:Human Resources & Marketing, 111:111-115.
Wijk, R. A. d., Polet, I. A., Boek, W., Coenraad, S., & Bult, J. H. (2012). Food aroma affects bite size. Flavour, 1(3).
山內昶 . (2002). ç·å刀å‰åŒ™ . Taipei: Cite Publishing Ltd.
å³ä»éºŸ . (2011). å°å—å°åƒåšç‰©é¤¨ . Retrieved 09/26, 2013, from http://blog.udn.com/vinwu/5591930
å³åœ‹æ¦® . (2005). å°å—å°åƒæ„è±¡ä¹‹ç ”ç©¶ . ( 碩士論文 ), éœå®œå¤§å¸è§€å…‰äº‹æ¥å¸ç³» .
林佳慧 . (1997). 國民旅éŠç›®çš„åœ°å½¢è±¡ä¹‹ç ”ç©¶ . 國立å°ç£å¤§å¸å•†å¸ç ”究所碩士論文 .
馬æ•å…ƒ . (2010). 淺談日本新產å“é–‹ç™¼ä¹‹æ„Ÿã€Œå¿ƒã€æŠ€è¡“ . å·¥æ¥ææ–™é›œèªŒ , 280 期 , 160-172.
張春興 . (1992). 心ç†å¸æ¦‚è¦ . å°åŒ— : æ±è¯æ›¸å±€ .
黃昆祥 . (2003). å°å—å¸‚è§€å…‰éŠæ†©è³‡æºèª¿æŸ¥èˆ‡è·¯ç·šè¦åŠƒä¹‹ç ”ç©¶ . 國立高雄師範大å¸åœ°ç†å¸ç³»ç¢©å£«è«–æ–‡ .
黃俊英 , & 賴文彬 . (1990). 涉入ç†è«–發展與實務應用 . 管ç†ç§‘å¸å¸å ± , 7(1), 15-29.
è‘‰å°æ…§ . (2002). å°å—市å°åƒä¹‹åœ°æ–¹æ„Ÿè©®é‡‹èˆ‡åœ°ç†å¯¦å¯Ÿè·¯ç·šè¨è¨ˆç ”ç©¶ . 國立高雄師範大å¸ç¢©å£«è«–æ–‡ .
蔣曉梅 . (2001). 都市æ„è±¡ä¹‹ç ”ç©¶ ---- 以å°å—市為例 . 國立æˆåŠŸå¤§å¸å»ºç¯‰å¸ç³»åšå£«è«–æ–‡ .
盧瑩娣 . (2005). 色彩å°èª˜ç™¼é£Ÿæ…¾å½±éŸ¿ä¹‹ç ”究─以蛋糕盤為例 . 雲林科技大å¸è¦–覺傳é”è¨è¨ˆç³»ç¢©å£«è«–æ–‡ .
讚井純一郎,ä¹¾æ£é›„(1986)。 レãƒã‚™ãƒ¼ãƒˆãƒªãƒ¼ã‚¯ã‚™ãƒªãƒƒãƒˆã‚™ç™¼å±•手法ã«ã‚ˆã‚‹ä½ç’°å¢ƒè©•åƒ¹æ§‹é€ ã®æŠ½å‡º-èªçŸ¥å¿ƒç†å¦ã«åŸºã¤ã‚™ãä½ç’°å¢ƒè©•價ã«é–¢ã™ã‚‹ç ”ç©¶ (1)。日本建築å¦ä¼š è¨ˆç”»ç³»è«–æ–‡å ±å‘Šé›†,367。