文創商å“之感質特性探討/ Qualia Characteristics of Cultural and Creative Products

摘要

SONYå‰åŸ·è¡Œé•·å‡ºäº•ä¼¸ä¹‹èªç‚º,以é‡èˆ‡è¦æ¨¡å–決å‹è² çš„二å世紀,產å“製造當然講究æˆæœ¬ç¸¾æ•ˆ åŠåˆç†æ€§,然而二å一世紀的創新ä¸å†ä»¥å¤§å°æˆ–是數é‡ç‚ºæŒ‡æ¨™,產å“想在市場上ç²å‹,需與 感質「QUALIAã€æ¯æ¯ç›¸é—œã€‚隨著時代演進,å°ç£ç¶“濟部於 2009 開始實施感質中å°ä¼æ¥­æŽ¨å‹•è¨ˆç•«, 以åŠæ–‡åŒ–創æ„產業發展法於 2010 催生æˆåŠŸ,å°ç£ç›¸é—œå·¥è—產業,開始轉型為文化創æ„產業,並創 建自有å“牌。因此利用我們得天ç¨åŽšçš„文化優勢,çµåˆå‰µæ„ã€è¨­è¨ˆä¸¦æ³¨é‡æ„Ÿè³ªç‰¹æ€§å‘ˆç¾,是å°ç£æ–‡ 創產å“強化文化創æ„產業的é‡è¦å› ç´ ã€‚å› æ­¤,本研究以æ„象調查ã€è³‡æ–™åˆ†æžåŠçµæžœæŽ¨æ–™ç‚ºåŸºç¤Ž,è—‰ 由感質é‡è¡¨åˆ†æžã€Œå°ç£æ–‡å‰µç²¾å“çŽã€ä½œå“,以了解當今å°ç£æ–‡å‰µç”¢å“的設計表ç¾ã€‚研究çµæžœç™¼ç¾:(1) 感質特性越明顯之產å“,消費者å°è©²ç”¢å“的喜好度越高,因此當今文創產å“之設計,應é©æ™‚ç´å…¥æ„Ÿ 質特性的考é‡;(2) 文創產å“除具備感質特性的物ç†æ€§çš„功能é¢,æ›´é ˆçªé¡¯æ„Ÿæ€§çš„心ç†é¢å‘,這是 文創產å“ä¸åŒæ–¼ä¸€èˆ¬ç”¢å“的主è¦ç‰¹è‰²;(3) 文創產å“未來之設計語彙,應æœå‘設計簡潔ä¿è½ã€æ™‚å°š ç¾ä»£çš„外型,讓「魅力ã€ã€ã€Œç¾Žæ„Ÿã€èˆ‡ã€Œå‰µæ„ã€ç­‰ç‰¹æ€§,以滿足ä¸åŒæ—群的需求。本研究目å‰åƒ…é‡ å°å…©å²¸é’年調查,大多數作å“å› å—測者具有相åŒçš„大中è¯èƒŒæ™¯,å› æ­¤å°æ–¼æ–‡å‰µä½œå“所傳é”çš„æ–‡åŒ–æ„ æ¶µ,皆有相似的ç†è§£ã€‚本研究的çµè«–å¯ä»¥æ供作為後續研究的åƒè€ƒä¾†æº,後續研究將å¯å¾€æ–‡å‰µç”¢å“ 之å“牌形象ã€æœ¬åœŸé¢¨æ ¼åœ‹éš›åŒ–ã€å¸‚場接å—度等方é¢ä½œæ›´æ·±å…¥çš„研究åŠæŽ¢è¨Žã€‚ 

 

The former Chief Executive Officer of Sony Corporation, Nobuyuki Idei, believes that particular care had to be devoted to cost performance and reasonableness in twentieth-century product manufacturing, in which the outcome depended on the quantity and scale. However, size and quantity are no longer indicators of innovation in the twenty-first century. The success of a product in the market is closely related to “qualia.†The Ministry of Economic Affairs in Taiwan began implementing a qualia advancement project for small and medium enterprises in 2009. In 2010, a law regarding the development of the cultural and creative industries was passed. Since then, craft-related industries in Taiwan have begun to transform into cultural and creative industries and create their own brands. Consequently, leveraging unique cultural strengths, integrating creativity, and emphasizing qualia traits during design stages are crucial factors of cultural and creative products that reinforce the development of cultural and creative industries in Taiwan. Thus, this study involved conducting an image survey and data analysis and used reasoning results as well as a qualia scale to analyze works that won a Taiwanese Cultural and Creative Award and, thus, understand the current design performance of cultural and creative products in Taiwan. The results indicated that the more qualia traits a product features, the more likely consumers desire the product. Thus, quality traits should be considered in the design of contemporary cultural and creative products. In addition, cultural and creative products must elicit psychological responses, which differentiate cultural and creative products from general products. Finally, the design concept for cultural and creative products should progress toward conciseness, neatness, and contemporary, stylish configurations and feature traits such as charm, beauty, and creativity to satisfy the needs of various consumer groups. Only Taiwanese and Chinese youth were surveyed in this study. Because all subjects shared the Great Chinese backgrounds, they comprehended the cultural implications conveyed by most of the cultural and creative works similarly. The conclusion of this study can be used as a reference for follow-up studies. The brand images of cultural and creative products, the internationalization of indigenous styles, and market acceptance can be investigated and discussed in greater detail in future research.