產å“造形æ„象的性別屬性èªçŸ¥ç ”ç©¶ï¼Cognitive Research of Product Characteristics with Gender Awareness

王明堂 Ming Tang Wang

摘要


在功能漸漸接近的競爭激烈產業中,如何打造給ä¸åŒæ€§åˆ¥æ—群的產å“造形設計 已經æˆç‚ºä¸€å€‹è¶¨å‹¢,也是產業å¯èƒ½ç²å¾—優勢的策略之一。隨著資訊強烈刺激 下,兩性在心ç†åŠç”Ÿç†ä¸Šä¸åœåœ°æ¼”進,如何找出產å“造形的性別屬性,作為設計更 ç¬¦åˆæ¶ˆè²»è€…需求的產å“。甚至如果想除去性別象徵的造形å°è±¡,該如何追求「兩性 皆宜ã€çš„設計。邀請 8 ä½å·¥æ¥­è¨­è¨ˆç ”究生åƒèˆ‡è…¦åŠ›æ¿€ç›ª,從「SETã€ä¸­å¾—到 30 個項 ç›®åšç‚ºè¶¨å‹¢çš„內容,並尋找相關的產å“圖片。經 t 檢定åŠç¯©é¸å¾Œé€²è¡Œå› ç´ åˆ†æž,ç²¾ ç°¡æˆä¸ƒå€‹ç”¢å“造形構念èªçŸ¥:生活è£é£¾æ„Ÿã€ç†æ€§æŠ€è¡“感ã€è¼•鬆移動感ã€ç¯€èƒ½æ–¹ä¾¿æ„Ÿã€ 誇張功能感ã€ç°¡æ½”å牌感ã€é«˜ç´šæ„Ÿã€‚çµ±æ•´å„æ§‹å¿µèªçŸ¥æ„Ÿè¦ºçµæžœç‚º:(1)生活è£é£¾æ„Ÿ åŠè¼•鬆移動感則為å女性èªçŸ¥æ„象;(2)誇張功能感則為åå‘男性的èªçŸ¥æ„象;(3) ç°¡æ½”å牌感ã€é«˜ç´šæ„Ÿå‰‡ç‚ºä¸­æ€§å女èªçŸ¥æ„象,(4)ç†æ€§æŠ€è¡“感ã€ç¯€èƒ½æ–¹ä¾¿æ„Ÿå‰‡ç‚ºä¸­ 性å男的造形èªçŸ¥æ„象。作為進行產å“造形設計時,來作為掌æ¡é€ å½¢æ€§åˆ¥å±¬æ€§çš„åƒè€ƒã€‚ 

 

In the tough competitive industries, the trend has been to create products that are gender selective. Following this trend in the industries, some products are gaining strength using gender specific strategies. With the intense stimulation during this cyber information exploration period, psychological and physiological impacts continue to play a part in the way products are created. Product designs are in line to meet the demands of the consumers of both genders. Some designs are even developed to check how the gender-neutral products are accepted by either male or female. For this research project, eight Industrial Design graduate students were invited to participate in the brainstorming session. The session includes 30 products with content designs and related product pictures. After the t-test and screen factor analysis, seven criteria were formed to critique the products. They include: sense of living comfort appearance, sense of tech savvy, sense of easy moving, energy-efficient feeling, exaggerated functioning capabilities, elegant name-brand recognition, and classy impression. The results of this investigation are as follows: (1) Sense of living comfort appearance and easy moving: cognition of female preference; (2) Sense of exaggerated functioning capabilities: cognition of male preference; (3) Sense of elegant name-brand recognition and classy impression: cognition of neutral with slight more female preference; (4) Sense of tech savvy and Energy-efficient feeling: cognition of neutral with slight more male preference. This study provides references for product development in how to determine gender preference towards. 


關鍵詞


因素分析; 產品造形認知; 產品性別屬性; 關懷設計

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