產å“é€ å½¢æ„象的性別屬性èªçŸ¥ç ”究ï¼Cognitive Research of Product Characteristics with Gender Awareness

摘要

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In the tough competitive industries, the trend has been to create products that are gender selective. Following this trend in the industries, some products are gaining strength using gender specific strategies. With the intense stimulation during this cyber information exploration period, psychological and physiological impacts continue to play a part in the way products are created. Product designs are in line to meet the demands of the consumers of both genders. Some designs are even developed to check how the gender-neutral products are accepted by either male or female. For this research project, eight Industrial Design graduate students were invited to participate in the brainstorming session. The session includes 30 products with content designs and related product pictures. After the t-test and screen factor analysis, seven criteria were formed to critique the products. They include: sense of living comfort appearance, sense of tech savvy, sense of easy moving, energy-efficient feeling, exaggerated functioning capabilities, elegant name-brand recognition, and classy impression. The results of this investigation are as follows: (1) Sense of living comfort appearance and easy moving: cognition of female preference; (2) Sense of exaggerated functioning capabilities: cognition of male preference; (3) Sense of elegant name-brand recognition and classy impression: cognition of neutral with slight more female preference; (4) Sense of tech savvy and Energy-efficient feeling: cognition of neutral with slight more male preference. This study provides references for product development in how to determine gender preference towards.