語æ„ä¸ä¸€è‡´ã€æ›–昧åŠä¸€è‡´çš„產å“特徵與èªçŸ¥å·®ç•°/The Design Features of Incongruence, Ambiguity, and Congruence Semantic Products and Cognitive Differences
摘要
許多產å“è¨è¨ˆæ¡ˆä¾‹æ˜Žé¡¯å‚³é”曖昧語æ„的感覺，如復å¤è»Šå…¼å…·å‚³çµ±èˆ‡ç¾ä»£çš„外觀。在è¨è¨ˆç ”究ä¸ï¼Œèª¿æŸ¥äººå€‘å°ç”¢å“é€ å½¢æ„Ÿå—時，通常會使用雙極形容詞的語æ„差異法，如「ç¾ä»£çš„vs.傳統的ã€æˆ–「簡單的vs.複雜的ã€ã€‚ç„¶è€Œï¼Œé®®å°‘æœ‰ç ”ç©¶æŽ¢ç©¶èªžæ„曖昧產å“的特徵åŠå½±éŸ¿å› ç´ ã€‚æœ¬ç ”ç©¶é¸ç”¨æ–°å¥‡æ€§ã€æ„Ÿæ€§åº¦ã€ç¾ä»£æ„Ÿï¼ŒåŠè¤‡é›œåº¦çš„語æ„å‘度，é‹ç”¨èªžæ„差異法篩é¸ä¸åŒèªžæ„è·é›¢çš„產å“圖片，包括：語æ„ä¸ä¸€è‡´ã€èªžæ„曖昧，åŠèªžæ„一致，æ¸ç´æ›–昧語æ„的特徵，並比較è¨è¨ˆå¸«èˆ‡ä¸€èˆ¬äººçš„語æ„èªçŸ¥å·®ç•°ã€‚ç ”ç©¶ç™¼ç¾ï¼Œå››å€‹èªžæ„å‘度的語æ„è·é›¢ç‰¹å¾µï¼Œå¯åˆ†åˆ¥å¾žã€Œçµæ§‹å’ŒåŠŸèƒ½ã€ã€ã€Œé€ åž‹ã€ã€ã€Œæ料和技術ã€åŠã€Œçµæ§‹å’Œæ•¸é‡ã€ä½œè®ŠåŒ–。而且，曖昧的感覺是ä¾æ“šç”¢å“çš„é—œéµç‰¹å¾µä¹‹çªé¡¯æ€§åŠç‰¹ç•°ç¨‹åº¦ä¾†æ±ºå®šèªžæ„的層級。語æ„çš„æ•æ„Ÿåº¦å’Œè¯æƒ³èƒ½åŠ›æ˜¯å½±éŸ¿ä¸åŒèƒŒæ™¯çš„語æ„èªçŸ¥å·®ç•°ä¹‹è®Šæ•¸ã€‚æ¤ç ”究çµæžœå¯æä¾›è¨è¨ˆå¸«åœ¨å‰µä½œæ–°ç”¢å“çš„éˆæ„Ÿèˆ‡åƒè€ƒåƒ¹å€¼ã€‚
 Many cases of design products obviously convey feelings with ambiguous meanings. For example, a vintage car’s appearance may include traditional and modern aspects, implying ambiguous meanings at the same time. In design research, researchers usually use the semantic differential of bipolar type adjectives to investigate people’s feelings in the process of shaping products, for example, modern versus traditional and simple versus complex. However, few studies have investigated the influential elements of semantic ambiguous products. First, the semantic distances of product images include four dimensions: novelty, affectivity, modernity, and complexity, along with the various semantic distances, including congruence, ambiguity, and incongruence using the semantic differential method. The product features of semantic ambiguity were classified and the cognitive differences between the designers and general public were compared. The result of this study found that the differential semantic distances for the four semantics can be changed from "structure and function", "shape", "material and technology" and "structure and quantity", respectively. Moreover, the ambiguous feelings are based on the key features of significance and particularity of the product, in seeking to determine the semantic level. The semantic sensitivity and associative ability are variables that affect the cognitive differences between various backgrounds. The results of this study can help designers with inspiration and reference value when creating new products.
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