ä¸åŒæ¶‰å…¥ç¨‹åº¦çš„玩家å°ç²¾éˆå¯¶å¯å¤¢éŠæˆ²ä¸­å…·é«”設計特質的èªçŸ¥å·®ç•°/Cognition difference between players of different involvement toward the concrete design features in the game of Pokémon GO

陳怡貞 Yi-Chen Chen, 李學然 Shyue-Ran Li

摘要


為了探討Pokémon GO玩家的抽象感å—，以åŠå°æ‡‰æ–¼çŽ©å®¶åœ¨å¯¦éš›æ“作時，所用使用的功能åŠä»‹é¢çš„具體設計特質，本研究以魅力工學與評價構造法為ç†è«–基礎，深度訪談20ä½é”人玩家後，ç²å¾—38個éŠæˆ²çš„具體設計特質åŠ6個原始評價項目；å¦å¤–，é‹ç”¨CIPé‡è¡¨æŠŠ233ä½å—測者分æˆé«˜ä¸­ä½Žä¸‰å€‹æ¶‰å…¥ç¾¤é«”，採用複迴歸分æžæ‰¾å‡ºä¸åŒæ¶‰å…¥ç¨‹åº¦çš„玩家是å¦å°éŠæˆ²çš„具體設計特質有ä¸åŒçš„èªçŸ¥ï¼Œç ”究çµæžœè­‰å¯¦ä¸åŒçš„涉入群體確實有ä¸åŒçš„èªçŸ¥å·®ç•°å­˜åœ¨ï¼Œåªå°é«˜æ¶‰å…¥ç¾¤é«”有顯著差異影響的特質有：「寶å¯å¤¢çš„造型模擬真實生物æˆé•·ï¼Œå¦‚èŒèšªè®Šé’蛙等ã€ï¼›åªå°ä¸­æ¶‰å…¥ç¾¤é«”有顯著差異影響的特質有：「設有補給站，玩家é è¿‘æ‰èƒ½ç²å¾—補給é“å…·ã€ã€ã€Œç”Ÿç‰©é€²åŒ–有精彩的特效動畫ã€ç­‰ï¼›åªå°ä½Žæ¶‰å…¥ç¾¤é«”有顯著差異影響的特質有：「寶å¯å¤¢é€ åž‹å¯æ„›ã€ã€ã€Œé“館攻佔的機制讓玩家çµç›Ÿã€ç­‰ï¼Œä½†ä¹Ÿæœ‰å…±é€šå½±éŸ¿çš„部分，包å«ï¼šã€Œé™¤äº†æ•æ‰ä¹‹å¤–，還å¯ä»¥å­µè›‹ä¾†ç²å¾—寶å¯å¤¢ã€èˆ‡ã€Œè¨“練寶å¯å¤¢å¯ä»¥èˆ‡å…¶ä»–寶å¯å¤¢å°æˆ°ä¸¦æ”»ä½”é“館ã€ç­‰å…·é«”設計特質。最終，希望é€éŽé€™å€‹æ¡ˆä¾‹ï¼Œä¾†å»ºç«‹ä¸€å€‹å–å¾—éŠæˆ²å…·é«”設計特質的éŽç¨‹ï¼Œçµæžœå¯ä½œç‚ºæœªä¾†æ“´å¢žå¯¦å¢ƒéŠæˆ²è¨­è¨ˆæ±ºç­–時的方å‘調整與創新方å¼ã€‚

 

In order to explore the abstract feelings and the specific design features of the functions and interfaces operated by the game players of Pokémon GO, this study, based on Miryoku Engineering and the Evaluation Grid Method, interviewed 20 frequent users to get 38 concrete features of game design and six original evaluations items of game design; Moreover, 233 subjects were divided into high, medium, and low involvement groups according to CIP measures, and then this study used Multiple Regression analysis to determine whether players with different levels of involvement had different perceptions of the design features of Pokémon GO. The results found that there were many perception differences in different involvement groups. The design feature significantly influencing only high-involvement group was “Pokémon characters which exhibit real biological growth, such as tadpoles becoming frogsâ€.  Ones influencing only medium-involvement group were “The designed supply stations to which players must get near in order to obtain itemsâ€, “Wonderful special effects when Pokémon evolveâ€, and so on. Ones influencing only low-involvement group were “The cute Pokémon charactersâ€, “The designs of conquering gyms to make players form alliancesâ€, and so on. Only two concrete design features significantly influenced all three groups:“Hatching eggs to get Pokémon, in addition to catching wild Pokémon†and “The designs of training Pokémon to battle other Pokémon and conquer gymsâ€. This study builds a process obtaining concrete design features of mobile games through this case and the results can serve as an orientation and innovation during design decision-making in Augmented Reality games.


關鍵詞


精靈寶可夢;評價構造法;具體設計特質;擴增實境遊戲

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