泡殼包è£ä¹‹è¦–觸覺感性研究ï¼Research on Visual and Tactile Perception of Blister Packaging by using Kansei Engineering

陳璽任 Hsi-Jen Chen, 游尚儒 Shang-Ru Yu, 陳語晨 Yu-Chen Chen

摘要


      隨著使用者體驗的é‡è¦æ€§æ—¥ç›Šæå‡ï¼Œæ„Ÿæ€§è¨­è¨ˆè¦ç´ æˆç‚ºç”¢å“之間競爭優勢的關éµï¼Œæ¶ˆè²»è€…需求é€æ¼¸ç”±åŠŸèƒ½æ€§è½‰ç‚ºå¿ƒç†éœ€æ±‚。然而在消費éŽç¨‹ä¸­èˆ‡æ¶ˆè²»è€…感官最先接觸的媒介─包è£ï¼Œå…¶ç‰©ç†ç‰¹æ€§èˆ‡è³ªæ„Ÿè®ŠåŒ–å»è¼ƒå°‘被探討。本研究é€éŽæ„Ÿæ€§å·¥å­¸æŽ¢è¨Žå¡‘膠泡殼包è£ä¹‹æ„象，建立出形狀ã€åŽšåº¦èˆ‡æ„象之間的關è¯ã€‚é€éŽåˆ†æž5種厚度與3種形狀，共15種樣å“，觀察å—測者在厚度與形狀的變化組åˆä¹‹ä¸‹å°æ„Ÿæ€§èªžå½™çš„評價差異，進而討論：(1) 泡殼包è£åœ¨ä¸åŒæ„Ÿå®˜æ„ŸçŸ¥é–“的感性æ„象差；(2) 泡殼包è£çš„厚度與形狀所產生的感性æ„象。çµæžœè¡¨æ˜Žï¼Œæ³¡æ®¼åŒ…è£åŽšåº¦èˆ‡å½¢ç‹€å°æ¶ˆè²»è€…心ç†å½±éŸ¿çš„é‡è¦æ€§ï¼Œä¾æ„Ÿæ€§èªžå½™ä¸­çš„差異çµæžœå¯å°‡åŽšåº¦åˆ†ç‚ºä½ŽåŽšåº¦(0.4 mm)ã€ä¸­åŽšåº¦(0.5 mm, 0.6 mm)åŠé«˜åŽšåº¦(0.7 mm, 0.8 mm)；形狀上則是ä¾åŒ…è£ä¸Šçš„çµæ§‹ä¸åŒè€Œç”¢ç”Ÿä¸ä¸€æ¨£çš„æ„象。

 

      With the growing importance of product functions and technology, the importance of consumers’ perceptual experience has become increasingly important. Packaging is the first medium to contact consumers' senses in the consumption process. Among them, plastic is the most commonly used material in packaging manufacturing. Therefore, this research will explore the Kansei image of blister packaging through vision and tactile perception, to understand how packaging affects consumers’ image perception. This study analyzes 15 samples (5 thicknesses x 3 shapes), and discusses: (1) the difference in perceptual image of blister packaging between different sensory perceptions; (2) the perceptual image of thickness and shape of blister packaging. The results showed that thickness and shape mainly affects the sense of touch and visual-tactile perception. According to the Kansei images, the thickness can be divided into low thickness (0.4mm), medium thickness (0.5mm, 0.6mm) and high thickness (0.7mm, 0.8mm). The Kansei image of blister packaging will be different under the interaction of its constituent elements.


關鍵詞


感性; 包裝; 形狀; 厚度; 視觸覺

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