泡殼包裝之視觸覺感性研究／Research on Visual and Tactile Perception of Blister Packaging by using Kansei Engineering

摘要

      隨著使用者體驗的重要性日益提升，感性設計要素成為產品之間競爭優勢的關鍵，消費者需求逐漸由功能性轉為心理需求。然而在消費過程中與消費者感官最先接觸的媒介─包裝，其物理特性與質感變化卻較少被探討。本研究透過感性工學探討塑膠泡殼包裝之意象，建立出形狀、厚度與意象之間的關聯。透過分析5種厚度與3種形狀，共15種樣品，觀察受測者在厚度與形狀的變化組合之下對感性語彙的評價差異，進而討論：(1) 泡殼包裝在不同感官感知間的感性意象差；(2) 泡殼包裝的厚度與形狀所產生的感性意象。結果表明，泡殼包裝厚度與形狀對消費者心理影響的重要性，依感性語彙中的差異結果可將厚度分為低厚度(0.4 mm)、中厚度(0.5 mm, 0.6 mm)及高厚度(0.7 mm, 0.8 mm)；形狀上則是依包裝上的結構不同而產生不一樣的意象。

      With the growing importance of product functions and technology, the importance of consumers’ perceptual experience has become increasingly important. Packaging is the first medium to contact consumers' senses in the consumption process. Among them, plastic is the most commonly used material in packaging manufacturing. Therefore, this research will explore the Kansei image of blister packaging through vision and tactile perception, to understand how packaging affects consumers’ image perception. This study analyzes 15 samples (5 thicknesses x 3 shapes), and discusses: (1) the difference in perceptual image of blister packaging between different sensory perceptions; (2) the perceptual image of thickness and shape of blister packaging. The results showed that thickness and shape mainly affects the sense of touch and visual-tactile perception. According to the Kansei images, the thickness can be divided into low thickness (0.4mm), medium thickness (0.5mm, 0.6mm) and high thickness (0.7mm, 0.8mm). The Kansei image of blister packaging will be different under the interaction of its constituent elements.