脈絡地圖法於感性設計探討：以飲食習慣改變之勸誘科技開發為例 / Contextmapping as a Tool for Kansei Design: A Case Study on Persuasive Installation for Dietary Change

游曉貞 Hsiao-Chen You, 陳怡璇 Yi-Hsuan Chen, 鄧怡莘 Yi-Shin Deng

摘要


隨著整åˆè¨­è¨ˆèˆ‡ç§‘技以影響人類行為和生活的新設計æ€ç¶­çš„興起，今日設計師æ€è€ƒçš„議題除了一般èªçŸ¥çš„設計專業工作，åƒæ˜¯æ出符åˆå¸‚å ´å“味ã€ç”¢å“機能與é‡ç”¢è£½é€ çš„產å“形貌之外，還é€æ¼¸æ“´åŠä½¿ç”¨ç¶“é©—ã€æœå‹™è¨­è¨ˆèˆ‡ä¼æ¥­æ„象，甚至負起敦促民眾進行正å‘行為改變的社會使命，設計解答因為設計議題的轉å‘與大é‡ã€Œéžç‰©è³ªåŒ–ã€çš„設計元素的使用而有巨大的改變。特別是互動性產å“，由於使用者的經驗感å—會隨著脈絡的ä¸åŒè€Œå‘ˆç¾å‹•æ…‹è®ŠåŒ–，在處ç†å¼·èª¿äº’動性的勸誘科技議題時，傳統的感性工學方法，特別是é€éŽæ„象語彙與型態è¦ç´ çš„關係的探索，來建立使用者å°éœæ…‹ç”¢å“æ„Ÿå—的設計知識庫以供後續設計諮詢ã€åˆ†æžèˆ‡æŽ¨è«–等的程åºï¼Œåœ¨æ­¤é¡žå‰µæ–°ç”¢å“的開發應用上就有所é™åˆ¶ã€‚近年「脈絡地圖法ã€(Contextmapping)é€æ¼¸ç››è¡Œæ–¼å¼·èª¿ä½¿ç”¨è€…經驗的設計領域，此法主è¦æ˜¯é€éŽä½¿ç”¨è€…åƒèˆ‡çš„「創æˆæŠ€è¡“ã€(Generative Technique)ã€ã€Œæ–‡åŒ–探é‡ã€(Cultural Probe)與共åŒè¨­è¨ˆ(Codesign)工作åŠçš„è¦åŠƒï¼Œå”助設計者深入ç†è§£ä½¿ç”¨è€…與產å“互動éŽç¨‹çš„情境脈絡與動態經驗歷程，並將這些訊æ¯è¦–覺化ã€è®Šæˆè¨­è¨ˆå¸«å¯ä»¥åˆ©ç”¨çš„設計資æºï¼Œæœ‰åŠ©æ–¼æ出符åˆä½¿ç”¨è€…經驗需求與期待的產å“。因此本研究採用脈絡地圖法於促進正å‘飲食行為的勸誘è£ç½®çš„設計程åºï¼Œä»¥æŽ¢è¨Žæ­¤ä¸€æ–¹æ³•æ–¼æ„Ÿæ€§ç¶“驗訴求之互動設計的潛在應用å¯èƒ½ã€‚本研究步驟主è¦æœ‰ä¸‰ï¼š(1)é€éŽè„ˆçµ¡åœ°åœ–法探索使用者飲食習慣改變的經驗與需求；(2)根據åƒèˆ‡è€…所æ出的å„å¼è³‡æ–™èˆ‡ç¶“驗紀錄，èƒå–改變其飲食習慣之因素並æ出影響行為之設計原則，據此æ出促使正å‘飲食習慣之互動è£ç½®æ¦‚念；(3)é€éŽä½¿ç”¨è€…評估與訪談來檢視æˆæžœï¼Œä¸¦æŽ¢è¨Žå…¶æ•ˆç›Šã€‚本研究發ç¾é€éŽè„ˆçµ¡åœ°åœ–法的確有助於é‡æ¸…影響人們行為改變的因素與呈ç¾ä»–們å°æœªä¾†è¨­è¨ˆè§£ç­”的經驗期許。最後，本文並因應強調產å“互動經驗的設計趨勢，æ出未來感性研究與設計的å¯èƒ½æ–¹å‘。



In recent years, the concept of Design Thinking has given rise to one of the most fundamental changes that designers should be held responsible for problematic user behaviors and influence human behaviors and attitudes through designs and technologies. In order to design the products corresponding to user experiences and expectations, designers should investigate the interactive experiences of users, identify key issues that can affect user behaviors, draw design insights and design principles, then transform them into design solutions to create positive impact and further improve their quality of life, and fulfill users’ emotional requirements at the same time. However, current Kansei Engineering approach has its limitations; it can’t tackle design issues such as use context and dynamic emotional change in interactive system. This study aims to gain insights into affective and persuasive installation design by using contextmapping techniques, and unfolds potential expansion points for Kansei design. By using healthful dietary change as a case study, participants were recruited and their diet-changing experiences were captured and analyzed. Codesign workshops were conducted, and three design concepts were proposed to illustrate how findings from contextmapping study could be transformed into playful and affective installations for user behavior change. Finally, perspectives underline the potential direction of Kansei design for future applications are also provided. 



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