臉部擴增實境虛實影åƒä¹‹æ„‰æ‚…æ€§ç ”ç©¶ / Research on the Pleasure of Facial Augmented Reality Virtual Images

摘要

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Applying facial augmented reality to promotional media for brands, events, or corporate images is becoming popular. However, how do we achieve the pleasant effect of facial augmented reality virtual images? What are users' preferences for this? This study uses perceptual research methods to explore the perceptual evaluation and design principles of facial augmented reality virtual images. First, it selects facial augmented reality virtual image samples and adjectives from literature research and focus group methods. A perceptual evaluation questionnaire and survey are conducted. The quantitative analysis method is used to establish a relationship model between design elements and pleasantness and preference, and the model is verified through prototype design and production. The results proposed various styles of augmented reality virtual images (surrounding frame type, facial accessories type, face coverage type, interesting situation type, light, and shadow type) and the perceptual attributes of each style. In addition, the design elements of facial augmented reality include recognition degree, effect proportion, visual presentation, interaction method, animation presentation, and filters. Based on the regression relationship between design elements and pleasure and preference, propose the suitability principle of facial augmented reality virtual image design. The research results and findings provide a reference for further research and design.